ARE YOU USING THE 80/ 20 RULE?

The stress isn't just on you. It is on your entire family and it will only get worse as long as you continue showing your home to people who don't want to buy it. 

SKIP THE WAIT AND CALL ME NOW! (407)247 1139 

Take a minute to think of what goes on whenever you have to show your home. 

Small kids have to go into the playpen while you clean the house from top to bottom. 

Then, they have to sit in the car or go to a nearby park so you can show the house to potential buyers. 

Kids don't like chaos. It is very stressful on them. They might start acting out more or requiring extra attention to combat the stress. 

You have to clean the house from top to bottom. 

This is stressful on your spouse. 

He or she has to help with cleaning the house every time there is a showing. 

Once the cleaning is over, your spouse gets to take the kids to the park. 

That can be hard work by itself, but it is even harder after spending all day at work. 

Your pet gets locked in a crate. If you have a dog, then he can't run around during the showing. He can't even run around while you are cleaning up the house.

 That means he gets to spend hours in his crate when you have to show the house. You do all of this, only to risk showing the house to someone who was never going to buy it in the first place. It's sad but true. 

Most of the people who look at a house are not going to purchase that particular house.

 Oftentimes they are not serious buyers. Or, they are not interested in your house and are only looking at it because of curiosity. 

Many Realtors show buyers a bunch of houses because they want to increase their odds of selling them a home. According to the National Association of Realtors, the average Realtor sells seven houses a year, so each home represents approximately two months' worth of income for that Realtor. 

That means that each customer a Realtor gets is incredibly important. The Realtor wants to close that deal so he can earn his commission. Sadly, most Realtors go about it the wrong way. 

They think they can increase their odds of making sales by showing as many houses as possible to that potential buyer. 

They flood the buyer with options, hoping he will bite. 

At the same time, they don't understand what the buyer is looking for, so they are unable to deliver. 

Let's look at an example of how the process typically works. 

In this example, a Realtor has a potential buyer who tells him he wants to buy a 3 bed/2 bath house in a specific area. 

He is willing to spend around $300,000 dollars.

 The Realtor will stop right then and print out every listing that meets that description. 

He will also print out some listings that come close to meeting that description. 

They might not have 3 bedrooms or they might be slightly over budget. 

He takes his client out and they go from one house to the next. 

SKIP THE WAIT AND CALL ME NOW! (407)247 1139 

The buyer might see a ton of houses, but in most cases, he won't be interested in any of them.

 None of them has that special something he wants in a house. 

The buyer will have to go on several outings to find the perfect house. 

This leads to a lot of wasted time for the buyer and the seller. In fact, most buyers end up seeing anywhere from 18-50 houses before they make a purchase.

 If the buyer looks at 30 houses and sellers take up 3-4 hours per showing, the buyer will end up wasting 90-120 hours of his time and the sellers' time.

 So many of these hours could be saved if sellers learned how to qualify buyers ahead of time. 

Then, buyers could look at listings and know if they wanted a particular property immediately. 

They would not go out to the property if they didn’t want it. If you were the seller, you would not have to prepare your house for a buyer who wasn't going to make a purchase. 

Instead, you would only prepare your home for buyers who were interested in your house. 

You would cut down on the number of showings, but each showing would have the potential to turn into a sale. 

The good news is that this report shows you how to find the serious buyers and get them interested in buying your house. 

SKIP THE WAIT AND CALL ME NOW! (407)247 1139

Instead of showing your house to anyone and everyone, only show it to people who are interested in buying it. That will help you sell your house faster and reduce your family's stress.

 I will show you how to do just that later in this report. First, though, you need to examine the mentality that is hurting your ability to sell your home. 

How do we attract the best buyers to our home? 

The key to this entire home selling approach revolutionary finding discovered by an Italian Economist. His name was Vilfredo Pareto.

 The most important thing we can learn from Pareto is the Pareto Principle, also known as the 80/20 rule. 

In 1906, Pareto was doing a study and discovered that 80% of all the land was owned by 20% of the people. He also noticed that 20% of the pea pods in his garden contained 80% of the seeds. 

It's the same thing today. 

Today, 80% of the wealth is owned by 20% of the people. 

The 80/20 rule applies to most things in life. For example: 

• 80% of your income is derived from 20% of your work. • 80 percent of a business’s income is going to be derived from 20 percent of their customers. 

• If you go to a job, 80 percent of your income is going to be derived from 20 percent of your work. 

Whenever we go to work, there's always 20 percent. That is the most valuable bit of work that we do for our boss, our customers, our patients, our clients, etc. 

• 80 percent of our value to that person is derived from 20 percent of our work. 

You can apply this rule to everything in your life. 

You might wonder what all of this means.

 In a nutshell, it means that some things are substantially more important than other things.

 In other words, things are not equal. 

Approximately 20% of what you do matters. The other 80% is insignificant. 

It is important to understand that this is not always split at 80/20. 

It can be 70/30 or anther percentage. 

The key is that the two numbers are not equal and they are usually close to 80/20. 

You have to understand this concept before you can save time when selling your home. 

How can you apply the 80/20 principle to selling your home? 

Because so many Realtors and sellers buy into the false idea that more is more, they completely ignore the Pareto Principle. The 20% is vital and the 80% is trivial. Now that you know what the 80/20 rule is, you probably want to know how to use it when you are selling your home. 

SKIP THE WAIT AND CALL ME NOW! (407)247 1139

When you use the 80/20 principle to sell your home, you aren't trying to sell people on the entire home.

 You know that 80% of your home's features are trivial. That is because they are the same features that all of the homes in your neighborhood have. 

Instead of focusing on those trivial features, you need to focus on the vital features. 

These features will make it easier to sell your home for the full asking price. 

In order to understand this, let's look at some examples. The 80/20 Rule and Picking from Similar Houses Earlier, I went over an example where someone was looking for a 3 bed/2 bath house for about $300,000. Let's expand that example and assume that there are five houses that meet that description in a specific area. 

The Realtor and the buyer go to the area to look at the five houses. 

They are all close to being the same house and they are close in price.

 On paper, you might think that the buyer will have a hard time deciding between those five house. 

That is not the case, all because of the 80/20 rule. In this case, let's say that four of the houses don’t have a pool, but one of the houses does. 

The buyer sees the first four houses that don't have the pool and he is not interested. 

He turns his nose up and either doesn’t put in an offer at all or makes a lowball offer. 

Then, he sees the final house and it has a pool. Suddenly, he is ready to pay the full asking price, even if the house is more expensive than the other four he saw. He doesn’t put his bid in based on the 80% of the features the five homes shared. 

Instead, he put the bid in based on the 20% that was unique about the final home. The 80/20 rule sold this home. The 80/20 rule doesn’t just help people sell houses. 

The 80/20 Rule causes homes to sell for more money.

 I am going to go over a real life example that I actually witnessed. 

In this example, a Realtor friend of mine was taking a potential buyer around to view houses. 

They went from house to house, and in each case, the buyer put in offers that were 10-20% below the asking price. 

He would not budge. My friend wasn't sure if he was ever going to make a sale.

 Finally, they went to the house that didn't have a lot of curb appeal.

That is when he made the big discovery. 

The house sat on a gorgeous 1-acre lot. 

All of the other houses that were being sold in the area sat on lots that were 1/4 - 1/2 acres. Not only was the lot bigger, but it was also more private than the other lots that were up for sale.

 The new Realtor marketed the 1-acre lot.

 He mentioned that the house was nice, but he spent most of his time focused on the lot. 

He knew that the house was not the selling point, 

so he shifted people's attention to the unique feature. 

It ended up being snatched up by someone who was relocating to the area. 

The person had noticed the house for sale in the past, but it hadn't caught his eye. 

That changed when he found out it was on a 1-acre lot. He was suddenly very interested. 

He was so interested in the home that he made an offer from 1,000 miles away, before he even saw it in person. He was afraid that someone else would buy it before he did and he would lose out on his dream house. 

That sale happened in 30 days. 

The house had sat on the market for 4 months without so much as a nibble, and then it was purchased in 30 days, sight unseen, all because of the 80/20 rule.

 By changing the focus, the Realtor was able to generate lots of interest quickly. 

The house was no longer unsellable. 

Instead, it was one of the hottest homes on the market. Selling to Interested Buyers When you stop creating advertisements that sound like the other houses in your area, you can attract interested people.

 This is a very simple concept. 

When you find something that is unique about your house and you base your advertisement around that one item, it will catch people's eyes. 

Those who want that one item will come out to see it in person. 

Then, you will stop wasting your time showing your house to people who are not interested. 

Instead, you will show it to people who are motivated to make a purchase. 

That means you won't have to show it as much and you won't have to sift through lowball offers.

 With that in mind, it is essential that you take the time to find your home's most attractive and unique features. Compare your home to others that are up for sale in the neighbored and see what makes it stand out. 

 The five year old condo will NOT fetch an extra $80,000. When the buyer of the new house sells it, they may actually lose money because they won't recoup the extra $80,000 they spent if home values don't continue to appreciate aggressively. 

They aren't thinking of that, though. 

They are thinking about getting that new house. 

That can make it hard to sell your house.

 Fortunately, you can educate buyers and get them interested in your house. 

Create an ad with a headline that says, "Don't buy a new house in Subdivision Name) until you see this house." 

Then you could go over all of the reasons why people would benefit from buying used.

 The cost is an obvious reason and one you should certainly include.

 It is far from the only reason though. 

For example, new houses are typically not as attractive because they don't have established trees. 

Their yards might even need the sod replaced, and they don’t have established plants. 

That all leads to more work and more money. 

If you do a good job of explaining this, you can turn your negative into a positive and make the sale.

 Now, let's say you are trying to sell a house in a neighborhood that has not been established. 

An empty neighborhood can be a negative but you can turn it into a positive by talking about how quiet it is. 

For instance, create an ad that explains how peaceful the home is. 

Some potential buyers will look at this as a huge positive. 

These are just two examples. You can turn any negative into a positive by reframing it. 

Remember, you control your story. 

It is up to you to get it out there in a positive way. 

Now you have the information you need to make the sale. If you follow this system, you can cut down on your showings and speed up the sales process, all while making more money. 

Just keep the 80/20 rule in mind during the selling process and you will be successful. 

I want to make sure that you receive the things I promised you in the letter I sent you. 

Have you ever seen a newspaper article with a catchy headline that promises to reveal something ground breaking? 

You read the article and it never gives you the information they promised. 

That's annoying, isn't it? So, with that, here are all of the things I promised to tell you. 

Promise: The simple trick that causes “tough as nails” negotiators to forget about negotiating and gladly pay full price. (I didn’t think this could happen until I witnessed it happen myself.) 

Answer: Use the 80/20 rule and find the one or two things that certain buyers really want and are willing to pay more for. 

Then, highlight those things in the advertising for your home. 

Promise #2: The one picture that will make or break whether or not your house sells for top dollar.

 (It doesn’t matter if you only have 100 pictures in your ad, or just 1. 

This picture matters more than all the other pictures.) Answer: Use a picture of your home's most appealing feature as the primary picture in your advertising. Promise #3: How to sell your home for more than it’s technically worth. 

(Appraisers hate this one.) 

Answer: Hook the right buyer that really wants your unique feature.

 Oftentimes that buyer will want the unique feature so bad that they will pay more than fair market value for your home. 

Appraisers don't like that. 

Promise #4: The one thing you say in the description that will determine whether or not your house sells for top dollar. 

(If you miss this one thing, then you will be forced to settle for less than you deserve.) 

Answer: It's the 80/20 Rule again.

 You must put your home's most attractive feature as the first thing you talk about in the description of your home. Here is an example. Let's say you are looking to buy a home You are moving from an area (Fort Lauderdale) that is super flat.

 None of the homes in Fort Lauderdale are located on top of a hill with a view. 

You have always dreamed of having a home on top of a hill with a view. 

Which of the two homes below are you going to look at first? 

Home A: Fabulous 2014 Gehan Home with rare 3-car garage and lot that is 30% larger than most homes in the neighborhood - oversized backyard with pergola & stone seating - must see! 

This 4 bedroom, 2.5 bath home doesn't disappoint. The kitchen with a huge granite top island, many cabinets and spacious walk-in pantry are an extra bonus to this spacious home. 

Work from home? - then you'll appreciate the enclosed study which overlooks the beautiful front flower bed. Great home for entertaining and fantastic community amenities - Enjoy summers at one of the community pools, playgrounds or parks. Paloma Creek has some of the biggest community events around! 

Home B: Community Pool*Covered Porch & Patio*Sprinkler System*2 in Blinds*Wood-like Ceramic Tile Flooring in all downstairs, Kitchen,Breakfast Room*New granite in kitchen*all new paint*Island Kitchen with Ceramic Tile Backsplash, SS Sink, Gas Cooktop, Microwave, 42 in Cabinets*Fireplace with Gas Logs in the Family Room*Formal Dining with Crown Molding*Study with Double Doors*Ceiling Fans in Master, Family Room & Gameroom*Walkin Closets in all Bedrooms*Linen Closet* Walking distance to school.. One of the letters I sent (or will be sending) to you talks about a seller that lost $57,500 because of a mistake they made advertising their home. 

This home sold for $422,500. 

Thirty-two days later, the neighboring home (seven doors down) sold for $480,000. 

The homes should have sold for a similar price. In fact, the $422,500 home was 520 Square Feet larger. 

Both homes had nice in-ground pools. 

Both were in great shape. 

Both had nice hardwood floors. 

But, this one sold for less because the seller didn't advertise the view. 

Notice that the view is barely mentioned in the remarks? One little mistake. 

But, it cost the seller $57,500. 

Ouch! Be sure you don't make the same mistake with the marketing for your home! 

Well, that's all folks. 

Thank you for reading this report. 

Now, put what you have learned to work and sell your home for more money! 

Please contact me 

if you have any questions or comments.